¿Starbucks ahora acepta tarjeta junaeb?


Se ha estado viralizando el rumor de que la conocida empresa de caffe Starbucks ahora acepta la tarjeta de beneficio estudiantil junaeb. Al ingresar al buscador que entrega sodexo para facilitar la búsqueda de puntos de ventas habilitados a pagar con la tarjeta junaeb, aparecen los locales starbucks, por lo que el rumor de cierta forma el rumor se comprueba.

A criterio de quien escribe esta nota, quizás el hecho no es tan relevante, pero, creo que esta decisión empresarial comercial de adherirse a las tiendas que acogen el beneficio junaeb genera algo social importante, donde la empresa se abre a un nuevo público, ya que, por años starbucks se ha posicionado como una marca que “vende un estilo de vida” y por lo general su público habitual es aquel que tiene lucas, los nuevos clientes que llegaran a cancelar con este medio de pago (junaeb) son personas (por lo general) de bajos ingresos, generando así en las mesas de los recintos Starbucks mas variedad de conversación y vivencia.


Déjanos tu comentario

Javier Castro. (Maipú, Stgo de Chile), Creador, estudiante de Comunicación audiovisual, fundador de Vncl y Maipú Relata; productor desde el 2011.
Periodista en formación, gestor cultural de la fundación Orgmiga, fotógrafo freelance. amante de las series y de Cars.
Desde el 2017 dedica su vida a crear, escribir, realizar y “disparar”(Fotografiar) tanto en medios, corporativos y labores culturales.


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