Campaña de WOM postula a mujeres como objeto

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238 Comments

Las críticas en las redes sociales con respecto a la campaña de telefonía WOM han ido incrementando.

Por parte de la empresa, Andrea Osorio, Jefa de Comunicaciones y Sustentabilidad. comenta:

Lo que buscamos reflejar es que en WOM no queremos más estereotipos. Queremos que las mujeres puedan ser libres de hacer y ser lo que quieran, sin ser juzgados. La mujer no es un objeto, y sólo debería ser objeto de respeto, admiración y libertad. La comunicación y la expresión nos permiten ser libres, y para nosotros la libertad no tiene género. Esa mujer que representamos, es una mujer libre, empoderada, que no tiene miedo al qué dirán y que vive su sensualidad sin trabas, como una forma de autoexpresión, y no debiera por qué ser cuestionada

No es la primera vez que WOM es criticado por sexismo y por su manera de hacer publicidad, pero sin duda dan que hablar, y cada nota y ruido que hacen, es publicidad para ellos, de hecho esta nota es una promo, tu que estás leyendo, cámbiate a WOM (es broma).

 

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