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Bicicla: La App que te premia por reciclar mientras andas en bicicleta.

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Navegando por la web me encontré con unas fotos de Bicicla, y rápidamente captaron mi atención; como no hacerlo si combinar la bicicleta y el reciclaje es perfecto, a veces uno quiere pedalear hacia cualquier dirección y pues con esta aplicación podrás encontrar nuevas rutas, personas y de paso reciclas, ah, y al hacerlo puedes ganar premios. Decidí entonces hacerles algunas preguntas, y esto nos comparten:

-¿En que consiste Bicicla? y ¿como funciona?.

Bicicla es una app móvil que conecta voluntades. Por un lado la voluntad de un dueño de casa que no recicla, pero que sí está dispuesto a comenzar a hacerlo de manera fácil, llenando sólo una pequeña bolsita con residuos reciclables, con otros ciudadanos (de un amplio rango etario y ambos géneros) con mayor conciencia medioambiental, que a cambio de premios están dispuestos a pasar a buscar en bicicleta estos residuos y luego ir a dejarlos al punto limpio más cercano, todo coordinado automáticamente con la app. Los premios son plata, o cupones de UBER o Spotify

-¿Es una empresa?, si no lo es, ¿dentro de que categoría entra este proyecto?

Pertenece a un portafolio de proyectos de impacto medioambiental y social de la empresa FixTheSystem SpA, empresa B. Esa empresa la creamos un amigo y yo y es con ella con la que hacemos todas las cosas que se nos ocurren, unas exitosas otras no.

-¿Como es financiado Bicicla? 

Vendemos publicidad a las marcas, y data mining de operación de reciclaje a las municipalidades

-¿La aplicación está operativa en todo Chile, o sólo en algunas regiones?

La app no tiene límites de operación, ya que los bicicladores pueden ser de cualquier parte de Chile. El único requisito es que vivan cercano a un punto limpio, ya que tienen que tener un lugar donde ir a dejar los residuos que pasan a buscar a los hogares. 

-Con respecto al tiempo que llevan operando, ¿Que han podido observar?, ¿Las personas tienen un real interés por el reciclaje?

Estamos operativos en el playstore desde mayo 2017, y la intención de los jóvenes a ser bicicladores es extraordinaria, muy muy buena, ya hemos recibido más de mil solicitudes, sin embargo no todos pasan el proceso de filtro de perfil. Y respecto a los dueños de casa (usuarios), es un cambio de paradigma muy innovador para ellos. Por el momento no estamos haciendo publicidad para que usuarios se bajen la app, porque si lo hiciéramos, todos quienes quisieran reciclar, la bajarían y desnivelaría la oferta de bicicladores, es una solución que da en el hueso al problema del reciclaje, lo hace fácil, todo ciudadano quiere comenzar a usarla, pero no podemos aún responder a esa inmensa demanda.

-¿Cual es el procedimiento para la entrega de los elementos a reciclar?, ¿Deben estar “limpios”, separados, secos, etc?

Cada biciclador es capacitado por el equipo de bicicla y recibe un manual. En este manual se le indica cómo debe pedir a sus “clientes” (los dueños de casa) que entreguen sus residuos reciclables. Si no están como se debe, estos son devueltos al dueño y se le explica cuales son las condiciones óptimas. Los residuos deben estar sólo limpios, no es necesario separar, ya que la idea es que el dueño de casa junte los residuos en la bolsita bicicla que se les va pasando a los bicicladores para que las repartan entre sus clientes

-Con respecto a los usuarios que descargan la app y usan su bicicleta, ¿Que beneficios obtienen?, ¿se les remunera?

Los usuarios son los dueños de casa. Los bicicladores son los que descargan y usan su bicicleta (patines, skate, etc). Esto no es un trabajo, ya que no se cumplen horarios ni metas, etc. Los bicicladores se ponen “on-line” en el momento que ellos estimen conveniente, y además setean la distancia máxima desde la cual quieren comenzar a recibir notificaciones de sus vecinos. A medida que ellos van realizando biciclajes con éxito, van acumulando puntos y mes a mes nosotros entregamos los premios según un ranking. Estos premios son plata y/o cupones en Uber o spotify.

-Una vez en marcha con los elementos a reciclar, ¿donde se llevan?, ¿hay un proceso o información posterior de los elementos reciclados?

Una vez que el biciclador pasó por el hogar que lo llamó a través de la app, la app lo guía al punto limpio más cercano. En la app nosotros vamos integrando todos los puntos limpios que las municipalidades nos van pasando, además de los puntos limpios que sin ingresados por los mismos bicicladores. 

Por último les pregunte sobre alguna novedad que tuviesen para compartir en esta nota y la respuesta no me sorprende, la idea es realmente buena.

Creemos que la novedad más importante es que estamos siendo llamados desde otros municipios internacionalmente (Brazil, Colombia, Venezuela, México) para testear esta solución colaborativa dado el potencial de cambio de hábitos que tiene en la ciudadanía. Para nosotros como equipo, eso es lo mejor, crear algo 100% chileno, desde Chile para el mundo, queremos posicionar a Chile como un referente de innovación sustentable.

Puedes buscarlos en sus redes sociales y página web:

Facebook Bicicla  / Instagram Bicicla 

Comenta

Déjanos tu comentario

Javier Castro. (Maipú, Stgo de Chile), Creador, estudiante de Comunicación audiovisual, fundador de Vncl y Maipú Relata; productor desde el 2011.
Periodista en formación, gestor cultural de la fundación Orgmiga, fotógrafo freelance. amante de las series y de Cars.
Desde el 2017 dedica su vida a crear, escribir, realizar y “disparar”(Fotografiar) tanto en medios, corporativos y labores culturales.

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